As It Hits 3M Users After 6 Months, hoppr Checks-In Its Bid To Be India?s Foursquare

While Foursquare has been concentrating on smartphones for some year now, much of the rest of the world has remained on a feature phone (though that of course is changing). So the opportunity to do location-based services has been limited - though not impossible. It has always been possible to triangulate a phones' rough location based on the nearest three base stations using. So taking that idea, last year a new startup called hoppr launched in India, offering real benefits to people who could simply SMS to check in their location and gain benefits with local retailers. That simple strategy has lead to the point today where, after only six months in full operation, hoppr has garnered over three million registrations and over a million monthly active users.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/5tMCjOrt5KM/

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